Today we live in a world that has become dominated by digital media platforms especially social media platforms and as such the attention graph has slowly but steadily shifted from traditional media like news papers, radio, Television and moved to mobile devices. The internet has made sharing of information on social media platforms a real source of information on various subjects and topics. However for one to learn how to Leverage on these platforms, there are some things to learn. Those are the things this question is asking you about
Share
1. Personal Awareness: In order to become a social media marketer you need a clear understanding of your core strengths and weaknesses (Self awareness) in order to win.
2. Passion: It becomes easy to succeed in social media marketing when individuals concentrate on subjects and topics where they are passionate.
3. Strong Networking Skills
4. Good written and oral communication skills.
Marketing is about a product or a service. Great marketing is whatever works for you. For a gun company, showing the number of people killed per year with their arms is a great marketing method. For a government, making sure everyone is happy and satisfied or at least hopeful, regardless of the reality.
Marketing can be a very useful resource as well as a powerful weapon that can wreck havoc.
As a social media/digital marketer with 2+ years experience, I’d say self and personal development is the most important. To start off with, the internet is the best teacher. Read articles and blogs, a lot of free content is out there to teach. Then try out paid and free courses on different platforms, this would prepare you for the task and understanding what the job description as well as results expected are. Mind you social media marketing doesn’t confirm you’d get sales it’s more or less the best platform to create awareness, so converting users to customers is another skill. This post is not enough to explain all about SMM, but at least it’s a start.
After all is said, being authentically yourself is the greatest marketing tool. Your natural creative juice flows and there is no pressure to perform.
thay said… you still need to have basic marketing background for your charm to work magic naturally.
Brand marketing: To build lasting connections with customers, companies must establish a strong brand perception, and few avenues facilitate this as well as social media. Storytelling and visuals are the mechanics by which this perception and relationship are built, so these are key areas to upskill when breaking into the field.
Analytics: The data is out there. You, as a social media manager, must know where to retrieve it and what to do with it. You must be able to draw conclusions from metrics like followers, page views, clicks, likes, shares, comments, and impressions and form a plan of action in response.
Reporting: This skill isn’t just about collecting and sharing data with leadership; it’s about curating data. Halltari says you can set yourself up for success by working with leadership early on to determine goals and the metrics by which you’ll measure success. Only then can you create useful goals, forecasts, and benchmarks.
Communication: Not only are you the public voice of the organization—you also need to effectively work with internal stakeholders to develop and adapt strategies, as well as collaborate across the marketing department and beyond.
Writing: Nothing can take the place of good storytelling and content. Your copywriting should be concise, evocative, and tailored for the appropriate audience or platform. A background in creative writing, English, or literature can be invaluable.
Project management: Organizational and time management skills are key. You need to be able to plan ahead and post content consistently, juggle simultaneous projects, align calendars, and communicate, collaborate, and delegate to members of the marketing team
Design: While it’s not necessary to be a master of graphic design, it helps to know the basics. Social is ultimately a visual channel, and a heavily saturated one—it takes unique images to stand out against the competition. Especially in smaller companies where social media marketers often wear many hats, an understanding of design practices and tools is a valuable skill to have.
Strategy: How does your social media strategy fit into the bigger picture? Understanding context, target audience, and analytics can help shape social media into a powerful piece of a company’s overall business strategy
Customer Service: A background in sales or customer service can be valuable, as these roles overlap with some key components of marketing such as conversion, awareness, and customer acquisition. If you’ve worked in retail, then you understand the importance of addressing customer complaints promptly, and social media is no different: You must be prepared to pivot at any time to respond to customers or developing trends.
a) Establishment of one’s social media presence.
b)Learning social media marketing fundamentals.
c)Measuring social media campaigns with analytics.
d)Get creative with your social media content.
Through developing a passion for the use of digital platforms to harness the power of one’s marketing skills.
The time it takes to become a social media marketer can greatly vary. Those who pursue a college degree in marketing will spend four years in a program compared to those who enroll in a comprehensive online bootcamp, which might only take eight weeks to complete