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SelormDogbey

Does the misrepresentation of Africa in the Western media affect growth and development in Africa?

News stories about Africa reported by various western media tow the same line. If it isn’t about war, the an epidemic struck or a coup d’etat. There are barely any stories that reflect positive perceptions of Africa to the rest of the world. Does this in any way affect the growth and development of the continent?

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1 Her Answer

  1. Yes, I feel to some extent it does affect how potential investors view Africa. There have been more cases where potential investors feared to input their finances in Africa because of the images they saw online. The misinterpretation in one way or the other is causing a delay in our continent growthRead more

    Yes, I feel to some extent it does affect how potential investors view Africa.

    There have been more cases where potential investors feared to input their finances in Africa because of the images they saw online. The misinterpretation in one way or the other is causing a delay in our continent growth.

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1 Him Answer

  1. I think to an extent yes it affects the growth and development of Africa. African children in front of cameras and images of lions and gorillas in the jungle, have dominated most western media news outlets over the past two decades. The presentation of African news by western media convinces the audRead more

    I think to an extent yes it affects the growth and development of Africa.
    African children in front of cameras and images of lions and gorillas in the jungle, have dominated most western media news outlets over the past two decades.

    The presentation of African news by western media convinces the audiences in United States, Europe and other parts of the world that the entire continent of Africa is hopeless, poverty and disease stricken.

    Images of skyscrapers, well developed road networks and other manifestations of modern development in most African countries are usually absent in the mindsets of western Media audiences.

    For example, the Ebola crisis which only affected a few regions in the four West African countries was presented by some media outlets to seem like the whole entire continent had been affected by the epidemic. Popular headlines “U.S sends Team to fight Africa Ebola outbreak by NBC News.

    African media has been criticized for failing to market and advertise the true identity of the continent to the world.

    Although, African media and some Africans are already changing these narratives, telling and educating the masses about Africa to end these stereotypes and perceptions.

    For example, 5 years ago, a group of African students launched a photo campaign that outlined the stereotypes most Africans face. The campaign was titled “AFRICA IS NOT A COUNTRY “ and educated the world that Africa is a continent with 54 countries and different languages.
    The U.S based African students posted the campaign on CNN’s ireport platform and the campaign was well received globally.

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