Ryan Fouss is continuing to build Same Same Media around a combination of creative strategy, branded content, production, influencer marketing and live experiences. The company’s current portfolio includes work for Celsius Energy Drink, Supercell Games, InterContinental Hotels Group, Coinbase and Harvard Business School, while its core team combines backgrounds in organizations including National Geographic Studios and Vice News.
The clearest indication of what comes next comes from Fouss’ own description of the company’s growth. In 2024, he said Same Same was heading into its biggest production yet, with crew, clients and talent traveling to the U.S. West Coast. The post did not identify the client or disclose the project’s eventual results, so it is better understood as evidence of the company’s ambitions than as a detailed announcement of its future plans.
From startup to an expanding creative operation
Fouss describes Same Same Media as the company he founded after more than a decade developing and executing long- and short-form content for television, streaming and digital platforms. His professional biography identifies his previous role as TV producer and production team lead at National Geographic Channel Studios.
Same Same’s current website presents a considerably broader operation than a conventional video-production studio. Its services include creative strategy, branding, production, influencer marketing, digital and social content, and live events and experiences.
That combination provides an important clue about the company’s intended direction. Rather than limiting itself to making content from an existing brief, Same Same is structured to participate in several stages of a campaign.
| Area | Same Same Media’s current offering |
|---|---|
| Creative strategy | Audience-focused strategy and content development |
| Branded content | Editorial video and long-form storytelling |
| Production | Video production and post-production |
| Influencer marketing | Talent partnerships, strategy and campaign production |
| Digital and social | Platform-specific content |
| Live events | Live broadcasts and experiential activations |
| Branding | Visual identity, logos, palettes and templates |
The biggest production Fouss has publicly discussed
In a LinkedIn post marking approximately a year since he began building Same Same Media, Fouss wrote that he was traveling to the West Coast for the company’s “biggest production yet.” He said crew, clients and talent were coming from around the world and credited co-founder Jesse Seidman with spearheading the project.
The announcement is notable because of its scale, but the public post leaves several important questions unanswered.
Fouss did not name the client, describe the production in detail, disclose its budget or publish independently verifiable performance figures. There is therefore insufficient evidence to characterize the project beyond what he publicly stated: it was a major production for the relatively young company and involved an international team.
That distinction matters when assessing what the announcement says about Same Same’s trajectory. It demonstrates that the company was pursuing larger productions, but it does not by itself establish how successful the project was or whether it represented a permanent change in the company’s scale.
A broader client and project mix
Same Same’s current portfolio suggests that its work is not concentrated in a single industry.
The company lists Celsius Energy Drink and Supercell Games among its influencer-marketing and production work, while InterContinental Hotels Group is listed for production and Coinbase for live events and production. Harvard Business School’s Institute for Business in Global Society is listed for creative strategy, branding and production.
The variety is significant because each type of client can require a different production model. A gaming influencer campaign, for example, has different creative and distribution requirements from an educational video series or a live corporate event.
Same Same’s work for Harvard Business School illustrates that range. Fouss and Seidman were credited as producers on an animated video series for the Institute for Business in Global Society, with Fouss describing the project as something he was particularly proud of.
The company has also publicly highlighted its work with Celsius, where Fouss served as director on a production featuring extreme-sports athlete Carol Chafauzer.
Why the integrated model matters
Same Same’s stated approach is built around connecting strategy and production.
Its creative-strategy offering says the company examines an audience’s interests and engagement before developing ideas for future content. Its branded-content service combines storytelling and strategy, while its production and live-event offerings extend that work into execution.
For clients, an integrated structure can reduce the separation between the people developing an idea and those responsible for turning it into finished content.
It can also create a more complicated operating model. Campaigns involving strategy, branding, influencers, production and live events require coordination across multiple disciplines, and the quality of the final result depends on how effectively those functions work together.
Same Same says its core team is supported by a global network of producers, strategists, event planners, shooters, editors and designers.
Fouss’ documentary background remains relevant
The company’s direction also reflects its founders’ backgrounds.
Fouss’ biography identifies National Geographic Channel Studios as his previous employer, while Same Same identifies Seidman as a former Vice News employee. The company says its founders bring experience in documentary production and branded campaigns.
That experience helps explain the emphasis on storytelling within Same Same’s commercial work.
Rather than presenting branded content solely as advertising, the company’s positioning emphasizes narratives designed for particular audiences and platforms. That can include longer-form productions as well as social and influencer content.
The approach is increasingly relevant as brands produce content across multiple channels rather than relying on a single traditional advertising format. But Same Same’s public portfolio should not be interpreted as proof that one production model consistently outperforms another; its published materials establish what the company offers, not an independently verified comparison with competing agencies.
What comes next for Same Same Media?
There is currently more evidence about the direction of Same Same Media than about a specific upcoming announcement.
The company’s public portfolio shows continued activity across production, influencer marketing, branded content, branding and live experiences. Its current team structure also suggests that it intends to retain a core leadership group while drawing on a wider international production network for individual projects.
Fouss’ earlier announcement of a major West Coast production provides another indication that the company has been pursuing larger-scale work. But because the public announcement did not disclose the project’s client, commercial terms or subsequent results, it should not be used to predict the company’s future size or growth.
For now, the clearest picture is of a young creative company expanding its role from production into a broader combination of strategy, storytelling, talent, digital content and live experiences.
The next meaningful signal will be the work Same Same publicly releases: which clients it serves, how large those productions become, what formats it adopts and whether its integrated model continues to expand beyond individual campaigns. Those developments will reveal considerably more about Fouss’ long-term plans than a single announcement can.