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  1. This is a very good question. I personally think it depends on your approach. Business is about both the target market and the target audience. For these, you have to do research and you will find out that most people who need therapy services are in grassroots. The reason for this is that the UpperRead more

    This is a very good question. I personally think it depends on your approach. Business is about both the target market and the target audience. For these, you have to do research and you will find out that most people who need therapy services are in grassroots. The reason for this is that the Upper Middle Class have access to so many tools in their circles that can help them with mental health problems including apps, mental health events, mental health forums and even mental health hotlines. This sort of protects the “ego” of the victims as sometimes most of them are celebrities and politicians.
    However, when you come back to grassroots; there is nothing. Many people are not even aware there is mental health. You will find that disorders like schizophrenia and bipolar are even blamed on witchcraft in many regions because of lack of awareness. There are so many churches that encourage just prayer for conditions like depression and anxiety. This means that the level of awareness about mental health to those who really need it is very low.
    This would mean you’d have to invest in a lot of awareness first for it to be profitable. To get clients, you’d probably also have to charge low therapy fee since many of these people cannot even afford medication like antidepressants.
    In conclusion, I think it is not a sustainable business to anyone looking to make a living from it unless you consider institution therapy which in Kenya is now mushrooming. Companies and private schools are paying lots of money to have a psychiatrist or psychologist in their midst.
    I hope this helps.

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