Top 50 Most Visited Websites in Kenya – (2020 Update)

UPDATED on 7th April 2020: Here are the Latest Top 50 Most Visited Websites in Kenya based on a 2019 and 2020 Research. Although user experience and good content (educating and entertaining information) is key, website speed is a ranking factor among the most popular websites in Kenya.

Obviously, a lot can be said about Kenyans. However, nothing speaks more than the websites they spend most of their time visiting. Consequently, we also did in-depth research into the Top 20 Most Visited Websites in Ghana and compared it to Kenya. What we found told us so much more.

Most Visited Websites in Kenya 2020 – Local and International

I know we said top 50 and we will give you just that and more. We decided to break it down into two lists:

• A list restricted to the Top 17 Most Visited Local Websites in Kenya.
• A Combined list of the Top 50 Local and International Websites Visited in Kenya.

Top 17 Local – Most Visited Websites in Kenya 2020:

Here’s the latest list of the Top 30 Most Visited Local Websites in Kenya as at April 2020:

1. Nation.co.ke
2. Standardmedia.co.ke
3. Tuko.co.ke
4. Kenyans.co.ke
5. Citizentv.co.ke
6. Mpasho.co.ke
7. Ghafla.com
8. Jumia.co.ke
9. K24tv.co.ke
10. Sde.co.ke
11. Kra.go.ke
12. Jiji.co.ke
13. Ecitizen.go.ke
14. The-star.co.ke
15. Kenyamoja.com
16. Equitybankgroup.com
17. 22bet.co.ke

Top 50 Overall – Most Visited Websites in Kenya 2020:

Here’s the latest list of the Top 50 Most Visited and Popular Websites in Kenya, updated as at April 2020:

1. Google.com
2. Youtube.com
3. Nation.co.ke
4. Standardmedia.co.ke
5. Tuko.co.ke
6. Kenyans.co.ke
7. Citizentv.co.ke
8. Facebook.com
9. Yahoo.com
10. Wikipedia.org
11. Netflix.com
12. Mpasho.co.ke
13. Amazon.com
14. Ghafla.com
15. Jumia.co.ke
16. K24tv.co.ke
17. Sde.co.ke
18. Kra.go.ke
19. Grammarly.com
20. Bongacams.com
21. Google.co.ke
22. Twitter.com
23. Betingonnet.com
24. Jiji.co.ke
25. Researchgate.net
26. Bet9ja.com
27. Office.com
28. Turnitin.com
29. Worldometers.info
30. Ecitizen.go.ke
31. Instagram.com
32. Microsoft.com
33. The-star.co.ke
34. Stackoverflow.com
35. Kenyamoja.com
36. WordPress.com
37. Microsoftonline.com
38. Live.com
39. Blogspot.com
40. Iqoption.com
41. Zoom.us
42. Bbc.com
43. Xvideos.com
44. Reddit.com
45. Cnn.com
46. Who.int
47. 1337x.to
48. Whatsapp.com
49. Equitybankgroup.com
50. 22bet.co.ke

General Analysis of the Most Visited Websites in Kenya 2020:

Best New Performers v/s Dropped Websites:

1. nation.co.ke is now the most popular website in Kenya but was at number 12 last year a time like this, replacing standardmedia.co.ke which is now at number 2.
2. Mpasho.co.ke and Ghafla.com also joined the top 10 list from number 19 and 11 respectively.
3. The greatest riser however is K24tv.co.ke which did not even make our list last year but is now at number 9!

E-commerce and Business Websites:

By category, the most visited websites in Kenya are News sites followed by social media or entertainment websites (including whatsapp and Netflix). Betting or Gambling Sites and E-commerce or online shopping sites seem to be a hard sell for Kenyans.

Actually, the entire top 10 list of websites in Kenya is purely news based sites with the exception of Jumia.co.ke which is the only e-commerce website on the list.

This indicates that Kenyans are not comfortable doing a lot of their shopping online, and most people prefer to buy from smaller merchants on instagram or facebook as opposed to actual e-commerce websites. Maybe there is a gap or major online shopping is just not cut out for Kenyans.

Betting, Gambling and x-rated Websites:

Porn websites attract more visitors each month than Amazon, Netflix, and Twitter combined – worldwide. Astonishingly, Kenyans have reduces their consumption of porn and gambling.

Betin and Sportpesa were at number 7 and 4 respectively, according to our list from 2019. Right now, there is not a single porn or gambling/betting website on the top 15 list which was not the case as early as last year. The first betting site comes in at number 15!

Reasons behind this drop:

• Sanctions by the government (for gambling and betting sites)
• Censorship by search engines (mostly for pornography websites)
• Porn sites not revealing actual numbers of visits.
• Use of VPN’s and private browsers like TOR to mask location.

News, Social Media and Entertainment Websites:

The most visited website in Kenya is Nation.co.ke, a local news site. This ranks higher than huge entertainment and social networking sites like Facebook, Twitter and Netflix.

One indication is the need for localised content that the bigger sites may not provide. Secondly, we could have the same information but the local news sites have the upperhand in personalising and relating the stories to cultural realities.

Social Media definitely plays a huge role but with the on-going trends of fake news and uncontrolled content that often leads to issues like cyber bullying, people may slowly continue gravitating to local sites that speak their ‘Language’, reiterate their beliefs and reinforce indigenous culture.

This can be both good and lethal at the same time but atleast the people have a choice. Let’s see what they will go with.

Honourable Mentions: Significant Websites every Kenyan should Visit:

To clarify, this is a community curated list and not an endorsement but rather a collection of unlikely websites that may not be the most popular websites but are worth your awareness.

Please share your suggestions in the comments below and we will evaluate and continue editing this list to make it better and more significant:

1. theelephant.info – First, we have The Elephant, established in 2016. It is a platform for dialogue, discovering the pursuit of Truth, epitomised by a willingness to re-imagine state and society to the extent of unearthing their relationship in order to restore a balance of power – social, economic and political – in society especially for the marginalised, alienated and dispossessed.
2. trackcorruption.org – Secondly, we have Track Corruption which was shows estimates of how much is lost to corruption in Kenya. It plans to show who is involved in corruption and how many scandals they have. It’s code will soon be open sourced so that volunteers from other African countries can track the thieves in their countries.
3. kilimo.go.ke – Third on the list is a Government website belonging to the Ministry of Agriculture, Livestock, Fisheries and Irrigation. Unlike most Government websites, this one is regularly updated, well structured and doubles up as a reliable information resource. Especially for people interested in Agriculture.
4. owaahh.com – Fourth, you might need to sit down for this one… Owaahh has a relationship with words. He understands the art of emotions and can make your senses come alive just by his writing. However, what puts him on this list is his courage to take on complex scandals and break them down into digest-able information for the common person.

What’s the Accuracy of the Most Visited Websites in Kenya list?

For precision and accuracy, we cross-referenced data from Similar Web, Alexa, SEM Rush, ahrefs, and Website Outlook. All these platforms aim to show domain popularity.

However, they do it in different ways. So which one is better and more accurate? Here’s a brief comparison between Alexa by Amazon and SimilarWeb , since they are the most popular website ranking platforms. See the comparison below and read our Disclaimer!

The biggest question asked with regards to website traffic is this: Why are my Alexa and SimilarWeb rankings different? Well, here is the answer: They are not. These are just two different platforms calculating data in different ways. So, Alexa verses SimilarWeb, which one is more accurate? It all depends on your goals and the specific data you are looking for.

Comparison between Alexa and SimilarWeb. Which one is more accurate?

Obviously, SimilarWeb has many more features than Alexa. It has been said to be more beneficial for digital marketers who are focussed on general reach and customer behaviour because of it’s useful tools for studying trends. However, SimilarWeb ranking is predominantly based on the estimated number of monthly unique visitors alone.

On the other hand, Alexa, which takes into account more engagement metrics like pageviews, bounce rate and time spent on site as well as monthly unique visitors. Millions of internet users have Alexa toolbar installed, which gathers browsing habits and user information to calculate website ranking. Since we are focussing on website ranking and not all the other features SimilarWeb offers, we will give preference to Alexa.

This list is based on actual engagement metrics, optimisation, user experience and not just raw traffic or popularity. That’s why sites with 10k monthly unique visitors can rank higher than sites with over 100k. This is mainly due to a higher engagement. A good example is Adult Sites, that may have high traffic but not the other engagement metrics. (Also, consider the use of private incognito modes and VPN’s)

Now that you know why some of your expected results may be different, let’s dive in a little further…

Most Visited Websites in Kenya – Local and International (2019)

Last year we did a similar list: Top 10 Most Visited Websites in Kenya. This is an updated version with the most visited Kenyan websites as at April 7, 2020. We however know that some people may specifically want a list from 2019 and so we kept it intact and untouched.

Top 30 Local – Most Visited Websites in Kenya 2019:

Here is the the Top 30 list of 2019 Most Visited Websites in Kenya as seen on January 4, 2019:

1. standardmedia.co.ke
2. tuko.co.ke
3. the-star.co.ke
4. sportpesa.co.ke
5. sde.co.ke
6. jumia.co.ke
7. betin.co.ke
8. citizentv.co.ke
9. kenyans.co.ke
10. ecitizen.go.ke
11. ghafla.com
12. nation.co.ke
13. betpawa.co.ke
14. 1xbet.co.ke
15. kra.go.ke
16. kilimall.co.ke
17. venasnews.co.ke
18. kenyamoja.com
19. mpasho.co.ke
20. uonbi.ac.ke
21. education.go.ke
22. ntsa.go.ke
23. tsc.go.ke
24. ghris.go.ke
25. careerpointkenya.co.ke
26. victormatara.com
27. safaricom.co.ke
28. ku.ac.ke
29. kenyaplex.com
30. informationcradle.com

Top 30 Overall – Most Visited Websites in Kenya 2019:

Here is the the Top 30 list of 2019 most visited local and international websites in Kenya as seen on January 4, 2019:

1. google.com
2. youtube.com
3. standardmedia.co.ke
4. tuko.co.ke
5. the-star.co.ke
6. facebook.com
7. yahoo.com
8. sportpesa.co.ke
9. sde.co.ke
10. jumia.co.ke
11. betin.co.ke
12. citizentv.co.ke
13. wikipedia.org
14. kenyans.co.ke
15. ecitizen.go.ke
16. nation.co.ke
17. betpawa.co.ke
18. 1xbet.co.ke
19. ghafla.com
20. kra.go.ke
21. twitter.com
22. google.co.ke
23. dailypost.ng
24. venasnews.co.ke
25. betensured.com
26. blogspot.com
27. ask.com
28. gqbuzz.com
29. xvideos.com
30. kenyamoja.com

We have also included a list of the Top 10 Most Downloaded Mobile Apps in Kenya later on in this post. Read on or click here to see it now.

Most Visited Websites in Kenya (2017)

Brief flashback to a popular websites list of the Top 10 Most Visited Websites in Kenya (2017): In 2017, Mark Kaigwa and the Digital Africa team at Nendo on the Top Websites in Kenya.

Interesting to note, his 2017 list had two adult sites. Flash forward to today, there’s not a single adult site in the top 25 websites (including international websites).

However, Google is known to suppress traffic and analytics from Adult sites. Perhaps there is a more detailed explanation. Why is this? You may ask. Well…

Before we dive into the detailed analytics, watch this overview of the Top 10 Most Visited Websites in Kenya as at July, 2017. It will give you more perspective on the data in the rest of this article.

VIDEO: Top 10 Most Visited Websites in Kenya (2017)

More Details on each of the Most Visited Websites in Kenya:

The following details go a little bit deeper than just a top list.

As you will see, our research went all in to uncover details like the words visitors use in google and other search engines to find these top websites, how much time visitors spend and these websites, the overall rank compared to all the websites worldwide.

Buckle up!

To begin with, allow us to share the criteria and definitions for ‘Kenyan Websites’ we used in this ranking process.

We defined “Kenyan Websites” in two ways:

• First, as any websites that contain the Kenyan domain extension ie. .co.ke .go.ke .or.ke .ac.ke etc.
• Secondly, as any website that is owned by a Kenyan, managed by a Kenyan, predominantly publishes Kenyan content and that has the majority of its traffic from Kenya.

1. standardmedia.co.ke – The Standard Group Plc

About standardmedia.co.ke – The Standard Group Plc:

standardmedia.co.ke by The Standard Group Plc was the Most Visited websites in Kenya as at January 2019.

The Standard Group Plc is a multi-media organization with investments in media platforms spanning newspaper print operations, television, radio broadcasting, digital and online services, as well as outdoor advertising.

The Standard Group is recognized as a leading multi-media house in Kenya with a key influence in matters of national and international interest. Our various media platforms include: The Standard newspaper, KTN (You will probably remember them as the guys who refused to air The Profiteers. A documentary by John-Allan Namu about the plunder in South Sudan.), KTN News, Radio Maisha, The Nairobian weekly newspaper, Think Outdoor (billboard advertising) and Standard Digital.

Local and Global Ranking:

standardmedia.co.ke has a Local Rank (including international websites) of 3. While its Global Rank is 1,466 (which has actually dropped 321 positions over the last 3 months).

The main website related or similar to standardmedia.co.ke based on Local and Global Ranking, content and audience overlap is nation.co.ke.

Visitors Demography Segmentation:

Kenya accounts for 47% of standardmedia.co.ke visitors. Most of the visitors are female users with collage or university education. They mostly visit the site from work.

Besides Kenya, visitors come from the United States. This is followed by Japan, South Korea and India. These visitors look at an average of 2.54 pages and spend approximately 8 minutes and 41 seconds on the website daily.

Data, Numbers and Statistics:

To begin with, standardmedia.co.ke has a bounce rate of 46.30%. Less than half of the visitors look at look at only one page and leave the site.

27% of the visitors come from search engines and the most searched phrase as at January 2019 is “peter madsen appeal”.

They also have a great article by Nderitu Kariuki about Tribal Bigotry that you should definitely read. People tend to visit google.com, nation.co.ke, youtube.com, and the-star.co.ke before visiting this website.

There is a total of 7,866 different websites linking back into standardmedia.co.ke. This adds on to its authority in the eyes of search engines like Google, Bing, Duck Duck Go and Yandex.

Contacts for standardmedia.co.ke – The Standard Group Plc:

HEAD OFFICE: I&M Bank Tower, Kenyatta Avenue
Telephone Number: +254-20-3222111
Email address: info@standardgroup.co.ke
Website with Official Contacts

2. tuko.co.ke – Genesis Group of Companies

About tuko.co.ke – Genesis Group of Companies:

tuko.co.ke by Genesis Group of Companies was the 2nd Most Visited websites in Kenya as at January 2019.

TUKO is a Kenyan news and entertainment website that features aggregated, exclusive and users’ generated news content. Founded in 2015, Tuko Media is a subsidiary of the Genesis Group of Companies, which also owns Naij.com (in Nigeria) and Yen (in Ghana). Genesis Group of Companies is a global web and mobile company that develops revolutionary digital solutions and fast-growing online platforms and in more than five countries across the globe.

In January 2017 it became the number one news and entertainment website barely two years after being set up, beating Nation and Standard Media Group. The site features a selection of “trending local news, viral content, gossip and entertainment” with which it attracts a number of readers across the country who don’t have the patience for traditional news outlets.

Local and Global Ranking:

tuko.co.ke has a Local Rank (including international websites) of 4. While its Global Rank is 2,202 (which has actually dropped 46 positions over the last 3 months).

The main website related or similar to tuko.co.ke based on Local and Global Ranking, content and audience overlap is standardmedia.co.ke.

Visitors Demography Segmentation:

Kenya accounts for 70% of tuko.co.ke visitors. About 75% of the visitors are female users with collage or university education, who are currently working or self-employed or between jobs. As a result, they visit the site from either work or home.

Besides Kenya, other visitors come from the United States, followed by Japan, Mauritius and Tanzania. These visitors look at an average of 2.36 pages and spend approximately 5 minutes and 23 seconds on the website daily.

Data, Numbers and Statistics:

tuko.co.ke has a bounce rate of 60.20% which means that most of the visitors look at only one page and leave the site.

39.70% of the visitors come from search engines and the most searched phrase as at January 2019 is “kenya news today”. People tend to visit google.com, youtube.com, facebook.com, yahoo.com, and standardmedia.co.ke before visiting this website.

There is a total of 1,929 different websites linking back into tuko.co.ke. This is way lower than its main competition, standardmedia.co.ke which has 7,866.

Contacts for tuko.co.ke – Genesis Group of Companies:

Head Office: Westands Office Park, Waiyaki Way, Westlands, Nairobi.
Email Address: news@tuko.co.ke
Telephone Number: (Whats App): +254732482690
Website with Official Contacts

3. the-star.co.ke – Radio Africa Group

About the-star.co.ke – Radio Africa Group

the-star.co.ke by Radio Africa Group was the 3rd Most Visited websites in Kenya as at January 2019.

the-star.co.ke, owned by Radio Africa Group, likes to be described as The Political Voice Of Kenya. Follow news in real time. The Star is a daily newspaper based in Nairobi, Kenya. Launched in July 2007 as the Nairobi Star, it rebranded as The Star in 2009. The Star’s circulation was around 15,000–20,000 in 2010, compared to 5,000–8,000 in 2007. The paper first made a profit in September 2009.

Radio Africa Group is a fast growing and dynamic media company based in Kenya consisting of 6 national radio stations, one TV station and a national newspaper. We are the home of great and unique talent. Our media brands include Kiss 100, Classic 105, Radio Jambo, X FM, East FM, Relax FM, The Star newspaper and Kiss Television.

Local and Global Ranking

the-star.co.ke has a Local Rank (including international websites) of 5. While its Global Rank is 3,871 (which has actually dropped 285 positions over the last 3 months).

The main website related or similar to the-star.co.ke based on Local and Global Ranking, content and audience overlap is nation.co.ke.

Visitors Demography Segmentation

Kenya accounts for 84.7% of the-star.co.ke visitors. About 55% of the visitors are female users mostly in collage, who are currently studying or self-employed or job hunting. As a result, they visit the site from either work or home.

Besides Kenya, other visitors come from the United States, followed by United Kingdom, Canada and United Arab Emirates. These visitors look at an average of 2.02 pages and spend approximately 3 minutes and 49 seconds on the-star.co.ke daily.

Data, Numbers and Statistics:

the-star.co.ke has a bounce rate of 60.10% which means that over half the visitors look at only one page and leave the site.

39.10% of the visitors come from search engines and the most searched phrase as at January 2019 is “kenya bans movie”.

People tend to visit google.com, standardmedia.co.ke, nation.co.ke, facebook.com and yahoo.com immediately before visiting this website.

There is a total of 4,304 different websites linking back into the-star.co.ke. This is way more than tuko.co.ke which has a higher rank.

Contacts for the-star.co.ke – Radio Africa Group:

Head Office: Karuna Cl, Nairobi
Email Address: advertise@the-star.co.ke
Telephone Number: +254711 046 000
Website with Official Contacts

4. sportpesa.co.ke – Pevans East Africa

About sportpesa.co.ke – Pevans East Africa:

sportpesa.co.ke by Pevans East Africa was the 4th Most Visited websites in Kenya as at January 2019.

SportPesa is a sports betting platform with operations in Kenya, Tanzania, South Africa, the Isle of Man and the UK, where it operates in conjunction with TGP Europe. SportPesa, in Kenya, is owned and operated by Pevans East Africa, a company with shareholders from mostly Kenya, Bulgaria, and the United States. The company has signed agreements to build local and international partnerships in soccer, rugby, boxing, motorsport, athletics, golf and kabaddi.

SportPesa like to be referred to as Africa’s No.1 online Sport gaming platform. They provide over 500 games daily for playing, to maximize on one’s passion for sports at the same time ensuring that players are greatly rewarded.

SportPesa is known to provide a good range of gaming opportunities including Football, Basketball, Rugby, Tennis and Cricket for both local and international games. Participants can play via SMS by sending their predictions to 79079; or online at http://www.sportpesa.co.ke. 

THE MEGA JACKPOT is the most rewarding jackpot where with Kshs 100, one can win the Jackpot amount that starts at Kshs 100,000,000 and is progressively increasing in each successive week until it is won.

THE MIDWEEK JACKPOT is the second rewarding  jackpot where with Kshs 100, one can win the Jackpot amount that starts at Kshs 10,000,000 and is progressively increasing in each successive week until it is won.

Customers can play anywhere, before the first whistle of the referee and win instantly, after the last whistle of the referee. 

Local and Global Ranking:

sportpesa.co.ke has a Local Rank (including international websites) of 8. While its Global Rank is 8,069 (which has actually dropped significantly 1,359 positions over the last 3 months).

The main website related or similar to sportpesa.co.ke based on content and audience overlap is betin.co.ke.

Visitors Demography Segmentation:

People visiting from Kenya account for 92.2% of sportpesa.co.ke visitors. This is the first site on this list that has more men than women. With male visitors making over 80% of the audience/visits. They mostly in collage students taking part-time classes and most use the extra time for side hustles. As a result, they visit the site during working hours or while at home.

Besides Kenya, other visitors come from the United States, followed by United Kingdom and Mauritius. These visitors look at an average of 2.42 pages and spend approximately 9 minutes and 3 seconds on sportpesa.co.ke every day.

Data, Numbers and Statistics:

sportpesa.co.ke has a bounce rate of 36.00% which is pretty good for a betting site. This means that most visitors stay on the site and visit multiple pages for close to 10 minutes. 

Only 11.10% of the visitors come from search engines which is the lowest on this list so far. The most searched phrase by users as at January 2019 is “sportpesa”. (When users only find you by your name, you are probably losing out on so much.)

People tend to visit google.com, youtube.com, sportradar.com, futbol24.com and facebook.com immediately before visiting this website. Maybe to look for odds or see what other people are saying about the games.

There is only 57 other websites linking back into sportpesa.co.ke. Perhaps, this is too low for a high ranking website.

I bet they don’t need external link building to attract more visitors because they want to keep their money… (And should I mention how addiction builds their retention rate… Story for another day.)

Contacts for sportpesa.co.ke – Pevans East Africa:

Head Office: Nyaku House, Argwings Kodhek Road, Hurlingham
Email Address: care@sportpesa.co.ke
Telephone Number: +254709079079
Website with Official Contacts

5. sde.co.ke – Standard Digital Entertainment

About sde.co.ke – Standard digital entertainment (The Standard Group Plc):

sde.co.ke by Standard digital entertainment (The Standard Group Plc) was the 5th Most Visited websites in Kenya as at January 2019.

Standard digital entertainment is the leading entertainment website in East and Central Africa. It has the latest entertainment news in Kenya and world over, gossip and crazy world news. The ultimate Entertainment and Lifestyle website in Africa. Latest Gossip and news from @PULSEKenya @TukuzaTv @sstr8uplive @baselinektn and worldwide.

The Standard Group Plc is a multi-media organization with investments in media platforms spanning newspaper print operations, television, radio broadcasting, digital and online services, as well as outdoor advertising. The Standard Group is recognized as a leading multi-media house in Kenya with a key influence in matters of national and international interest.

Local and Global Ranking:

sde.co.ke has a Local Rank (including international websites) of 9. While its Global Rank is 7,069 (which has drastically dropped 2,645 positions over the last 3 months).

The main website related or similar to sde.co.ke based on content and audience overlap is tuko.co.ke.

Visitors Demography Segmentation:

People visiting from Kenya account for 86.0% of sde.co.ke visitors. With 70% of the visitors being female. This is the first website on this list with the largest percentage of visitors without a collage education. Maybe because they are still in high school or are working. Consequently, they tend to visit the site wile at home, school and mostly work.

Besides Kenya, other visitors come from the United States, followed by United Kingdom Tanzania and South Africa. These visitors look at an average of 2.18 pages and spend approximately 4 minutes and 26 seconds on sde.co.ke every day.

Data, Numbers and Statistics:

sde.co.ke has a bounce rate of 62.40% which is not so good but considering the amount of traffic, type of visitors and stories they do… this is expected. 

About 30.90% of the visitors come from search engines which is the really good and indicates some great optimisation. The most searched phrase by users as at January 2019 is “nane lagergren”.

People tend to visit google.com, standardmedia.co.ke, nation.co.ke, youtube.com and facebook.com immediately before visiting this website.

There are 1,277 other websites linking back into sde.co.ke. Maybe this is too low compared to the other high ranking news and entertainment websites on this list. However, there is the question of quality vs quantity when it comes to organic links (see glossary for an explanation).

Contacts for sde.co.ke – Standard digital entertainment (The Standard Group Plc):

HEAD OFFICE: I&M Bank Tower, Kenyatta Avenue
Telephone Number: +254-20-3222111
Email address: info@standardgroup.co.ke
Website with Official Contacts

6. jumia.co.ke – Jumia

About jumia.co.ke – Jumia

jumia.co.ke by Jumia was the 6th Most Visited websites in Kenya as at January 2019.

Yes, it is Kenya’s #1 online destination for the widest range of lifestyle products and services. Jumia was founded in 2012 with a strong belief that internet can improve people’s lives by helping them overcome the challenges they face every day in terms of poor infrastructures, limited choice, limited information, expensive products and services.

Led by top talented leaders offering a great mix of local and international talents and is backed by global investors, namely; MTN, Millicom, Rocket Internet, Axa, Orange, Goldman Sachs & CdC.

Jumia’s Main Subsidiary Services:

• A number one Online Shopping and delivery solution – Jumia Kenya.
• An online platform that connects real estate prospective tenants with agencies/agents. – Jumia Home
• A travel booking site that provides travelers with the best choice of local/international hotels. – Jumia Travel.
• The food side of Jumia that connects food lovers with the most exotic mix of local, continental and international dishes. – Jumia Food.
• Car marketplace where prospective buyers and sellers connect. – Jumia Cars
• Online job platform which connects companies who wish to recruit with job seekers. – Jumia Jobs.
• An online classifieds platform connecting individual sellers and buyers. – Jumia Deals.
• Jumia Services is a B2B logistics provider for online commerce.

Local and Global Ranking:

jumia.co.ke has a Local Rank (including international websites) of 10. While its Global Rank is 7,345 (which has actually gone up 661 positions over the last 3 months).

The main website related or similar to jumia.co.ke based on content and audience overlap is kilimall.co.ke.

Visitors Demography Segmentation:

People visiting from Kenya account for 77.9% of jumia.co.ke visitors. This is the first site on this list that has an equal number of male and female visitors. They are mostly in collage and university while some of them have no collage education at all. Consequently, they visit the site from school, work or home.

Besides Kenya, other visitors come from the United States, followed by Japan, Nigeria and India. These visitors look at an average of 4.76 pages and spend approximately 8 minutes and 43 seconds on jumia.co.ke daily.

Data, Numbers and Statistics:

jumia.co.ke has a bounce rate of 35.10% which is the lowest so far. This means that most users stay on the site and visit other pages besides the one they arrived to. This is the expected behaviour for online shopping websites, unlike blogs where people usually read one story and leave.

21.50% of the visitors come from search engines and the most searched phrase as at January 2019 is “jumia”. (When users only find you by your name, you are probably losing out on so much. A good example here would be Tuko.co.ke, their most serched term is “Kenya News Today“. I won’t get into the details on why but that’s really good!)

People tend to visit google.com, youtube.com, kilimall.co.ke, bonship-edules.com and facebook.com immediately before visiting this website.

There is a total of 222 different websites linking back into jumia.co.ke. Perhaps, this is way lower as compared to the above news sites because of the changing and dynamic nature of product links.

Contacts for jumia.co.ke – Jumia:

HEAD OFFICE: CBD Emperor Plaza, Kenyatta Avn. Opp. GPO
Telephone Number: +254712302369
Email address: service.house@jumia.co.ke
Website with Official Contacts

7. betin.co.ke – Gamcode Ltd trading

About Betin.co.ke – Gamcode Ltd trading:

betin.co.ke by Gamcode Ltd trading was the 7th Most Visited websites in Kenya as at January 2019.

Betin is Kenya’s fastest growing betting website. Whether you are a fan of the Premier League, online casino, virtual and racing products or our huge Super13 jackpot, Betin is the right bookmaker for you. Betin offers reliable, secure MPESA deposit and payment methods, while also guaranteeing payout of all winning bets, making it the perfect option for a Kenyan bettor. Integration of sophisticated livescore and statistic widgets makes checking the progress of your bets simple and hassle free.

Gamcode Ltd trading as Betin Kenya operates the Betin brand and is licensed by BCLB under the Betting, Lotteries and Gaming Act, Cap 131, Laws of Kenya under License n. 0000006. Acording to their official website, Betin Kenya draws upon the best practices in both Europe and Africa and its directors utilise their combined experience of over 150 years in the gaming industry to bring you the very best products and services. 

They operate a full online and offline sports betting product portfolio. Consequently, Betin Kenya is setting the standard for online, mobile and retail excellence in Kenya.

In Live Betting, the odds change right up to the 90th minute. On a Saturday there may be as many as 10,000 different bets on offer, along with a full selection of Virtual products including football, tennis, horse and dog racing. Betin’s sports betting pre-match markets cover all major events and leagues and we will pay up to KSh 10,000,000 on any given ticket.

With the premier Live Betting service in Kenya, you can bet on changing odds right up to the 90th minute. Join Betin to bet on soccer, tennis, basketball and much, much more. We offer betting on the most popular soccer leagues like the English Premier League, Champions League, Spanish La Liga, Italian Serie A and German Bundesliga, while you can also win from tips and predictions on numerous other leagues from around the world.

Local and Global Ranking:

betin.co.ke has a Local Rank (including international websites) of 11. While its Global Rank is 10,959 (which has shot up 1,707 positions over the last 3 months).

The main website related or similar to betin.co.ke based on content and audience overlap is 1xbet.co.ke.

Visitors Demography Segmentation:

People visiting from Kenya account for 94.8% of betin.co.ke visitors. With 70% of the visitors being male. What’s with betting and gender? Location doesn’t seem to matter because the users of this site bet wherever they are, home, school, work… it’s going down!

Besides Kenya, other visitors come from the Qatar, Mauritius, United States and France. (Most noteworthy is the fact that this is the most website on this list that has, comparatively the least percentage of visitors from United States.) These visitors look at an average of 2.92 pages and spend approximately 6 minutes and 41 seconds on betin.co.ke every day.

Data, Numbers and Statistics:

betin.co.ke has a bounce rate of 49.80% this is a little high for a being website. They need to find out why visitors bounce off and where they go (well, if you read the sportpesa section above, you may have realised thats where they head to and spend an even longer time). 

About 9.08% of the visitors come from search engines which is terrible. They should perhaps get some of the Dennis Oliech and Joey Muthengi advert budget and work on their search engine optimisation. The most searched phrase by users as at January 2019 is “betin”. (Oh, well)

People tend to visit afrtrk.com, google.com, popads.net, sjunbi-tracker.com and sportpesa.co.ke immediately before visiting this website. (Again, it is interesting that sportpesa is on this list again…)

There are 98 other websites linking back into betin.co.ke. This seems to be a decent number for a betting website.

Contacts for betin.co.ke – Gamcode Ltd trading:

HEAD OFFICE: Sameer Business Park, Mombasa Road, Block D, 1st Floor
Telephone Number: +254709942101
Email address: support@betin.co.ke
Website with Official Contacts

8. citizentv.co.ke – Royal Media Services Limited

About citizentv.co.ke – Royal Media Services Limited

citizentv.co.ke by Royal Media Services Limited was the 8th Most Visited websites in Kenya as at January 2019.

Citizen TV is a national station in Kenya owned by Royal Media Services Ltd and broadcasting mostly in English and Swahili. It was started in 1999 and relaunched in June 2006. It is Kenya’s fastest growing television station with a strong focus on local programming. Citizen TV boasts a total reach of 45% of the market share (Ipsos Karf Report 2014) and 12 years in existence as the pioneer brand for Royal Media Services Ltd Footprint with the largest coverage and reach country wide. It covers all socioeconomic grouping, speaking to all ages and all genders.

The success of Citizen TV paved way to the growth of Royal Media Services Ltd in 2003 through allocation of countrywide frequencies for radio streaming.

The company currently has the widest geographical reach as the parent company for several leading national and vernacular stations namely: Radio Citizen (Swahili), Hot96 FM (English), Inooro FM (Gikuyu), Ramogi FM (Dholuo), Egesa FM (Ekegusii), Mulembe FM (Luhya), Musyi FM (Kamba), Muuga FM (Meru), Chamgei FM (Kalenjin), Bahari FM (Swahili), Sulwe FM (Bukusu), Vuuka FM (Maragoli), Wimwaro FM (Embu), and Radio Maa (Maasai)

Royal Media Services Limited is the largest electronic Media House in Kenya. Home to the most popular television and radio channels according to audience share, at Royal Media Services we fashion our programming primarily to connect with our audiences.

Royal Media Services puts a lot of emphasis to Corporate Social Responsibility and in 2016 we endeavored to invest a great deal in the Health sector. Having been a pioneering media partner to the First Lady’s Beyond Zero marathon from inception, 2016 was our year to grow the Marathon and its impact across the country.

Local and Global Ranking:

citizentv.co.ke has a Local Rank (including international websites) of 12. While its Global Rank is 10,765 (which has slightly gone down 71 positions over the last 3 months).

The main website related or similar to citizentv.co.ke based on content and audience overlap is kenyans.co.ke. (That says a lot about the quality and type of content posted.)

Visitors Demography Segmentation:

People visiting from Kenya account for 87.0% of citizentv.co.ke visitors. With an almost 50/50 readership of both men and women. Most visitors are either at home or work and almost no one visits citizentv.co.ke from school. (They should look deeper into that.)

Besides Kenya, other visitors come from the United States, Qatar, United Kingdom and United Arab Emirates. These visitors look at an average of 1.67 pages and spend approximately 3 minutes and 31 seconds on citizentv.co.ke every day.

Data, Numbers and Statistics:

citizentv.co.ke has a bounce rate of 72.40% this is a okay for a news website but can be reduced if they improve the quality of writing and see experience.

About 19.60% of the visitors come from search engines which is really low for a news website. The most searched phrase by users as at January 2019 is “omar al-bashir cabinet”. People tend to visit google.com, youtube.com, facebook.com, nation.co.ke and standardmedia.co.ke immediately before visiting this website.

There are 1,243 other websites linking back into citizentv.co.ke.

Contacts for citizentv.co.ke – Royal Media Services Limited:

HEAD OFFICE: Maalim Juma Road, Off Dennis Pritt Road, Nairobi
Telephone Number: +254 719 060 000
Email address: info@royalmedia.co.ke
Website with Official Contacts

9. kenyans.co.ke – Boxraft Limited

About kenyans.co.ke – Boxraft Limited

kenyans.co.ke by Boxraft Limited was the 9th Most Visited websites in Kenya as at January 2019.

Kenyans.co.ke is a website that features viral news and topical videos. The mobile-friendly website contains the latest news written by a team of professional journalists and writers. The site has profiles of 2000+ Kenyan artists, politicians, public figures and tens of thousands of music videos.

Kenyans.co.ke is owned by Boxraft Limited, a company incorporated in Nairobi, Kenya. The company is located on 3rd Floor, Reliance Centre, Woodvale Grove, Westlands in Nairobi, Kenya.

Local and Global Ranking

Kenyans.co.ke has a Local Rank (including international websites) of 14. While its Global Rank is 10,109 (which has largely decended 1,186 positions over the last 3 months).

The main website related or similar to Kenyans.co.ke based on content and audience overlap is citizentv.co.ke. (That says a lot about the quality and type of content posted. I made this comment about citizen too but here its probably kudos to Kenyans.co.ke)

Visitors Demography Segmentation:

People visiting from Kenya account for 85.0% of Kenyans.co.ke visitors. With a slightly higher female readership. Most visitors are graduate students or working class people mainly accessing the website from work.

Besides Kenya, other visitors come from the United States, United Kingdom, Qatar and United Arab Emirates. (Which is almost exactly the same as citizentv.co.ke hmmm) These visitors look at an average of 3.38 pages and spend approximately 7 minutes and 19 seconds on Kenyans.co.ke every day. This is way higher than citizentv.co.ke perhaps because of a better user experience. (See glossary section at the end for details.)

Data, Numbers and Statistics:

Kenyans.co.ke has a bounce rate of 53.80%. About 11.50% of the visitors come from search engines. Now this is bad considering the amount of content contained in this website. Looks like their articles are not search engine friendly (See glossary section at the end for details.)

The most searched phrase by users as at January 2019 is “whatsapp bug hackers”. (For some weird sense, I find that quite amusing.) People tend to visit kenyamoja.com, google.com, youtube.com, standardmedia.co.ke and nation.co.ke immediately before visiting this website.

There are 1,000 other websites linking back into Kenyans.co.ke.

Contacts for kenyans.co.ke – Boxraft Limited:

HEAD OFFICE: Westcom Point, Off Waiyaki Way, Westlands, Nairobi
Telephone Number: +254 712 420411
Email address: info@kenyans.co.ke
Website with Official Contacts

10. ecitizen.go.ke – Government of Kenya

About ecitizen.go.ke – Government of Kenya

ecitizen.go.ke by Government of Kenya was the 10th Most Visited websites in Kenya as at January 2019.

eCitizen Kenya: eCitizen is the first-stop portal for Government information and services, organised with your needs in mind. eCitizen pioneered the concept of providing cross-agency, citizen-centric information and services, to help you complete your transactions conveniently with ONE government.

Launched in 1999, eCitizen is the first-stop portal for Government information and services, organised with your needs in mind. eCitizen pioneered the concept of providing cross-agency, citizen-centric information and services, to help you complete your transactions conveniently with ONE government. eCitizen is an initiative by the Ministry of Finance and is managed by the Infocomm Development Authority of Singapore (IDA). 

The portal is also organised to serve citizens needs without you having to know which government agency is responsible for a particular service, policy or programme.

Once fully implemented the eCitizen portal will offer a total of 15 services which include: Provisional Driving License, Business Name Registration, Business Name Search, Notice of Marriage, Issuance of a registrar’s certificate, Solemnization of marriage, Commissioning of affidavits, Special licenses for marriage, Driving Test Booking, Interim Driving License, Driving License Renewal (1 Year), Driving Class Endorsement, Duplicate Driving License, Driving License Information Corrections, Official Search (Nairobi Blocks), Land Rent Clearance Certificate, Application for Passport and Application for Kenyan Visa.

Local and Global Ranking:

ecitizen.go.ke has a Local Rank (including international websites) of 15. While its Global Rank is 13,369 (which has gone down 1,145 positions over the last 3 months). Which I must say is exceptionally good for any government website.

The main website related or similar to ecitizen.go.ke based on content and audience overlap is ntsa.go.ke. (another government website doing quite well. However, google is known to have a favouring bias towards government websites . Especially those ending with .gov .go.[ke] extensions.)

Visitors Demography Segmentation:

People visiting from Kenya account for 88.1% of ecitizen.go.ke visitors. With an almost equal female to male ratio. The visitors are an equal blend of people with no collage education to graduate students. Most of the access the website from home, school or work. (A behaviour we have only seen with betting sites.)

Besides Kenya, other visitors come from the United States, United Kingdom, Mauritius and Germany. (The only time Germany features in this top 10 list). Vsitors look at an average of 8.84 pages and spend approximately 15 minutes and 47 seconds on ecitizen.go.ke every day. This is the site with the highest visitor retention time. Perhaps this is one of the major contributing factors to its high ranking.

Data, Numbers and Statistics:

ecitizen.go.ke has a bounce rate of 13.60%. Definitely the lowest on this list. Actually, very few websites on the entire world wide web can boast such a low bounce rate while having high ranking at the same time.) About 23.10% of the visitors come from search engines (Which is really good considering what other sites have to do for rankings). The most searched phrase by users as at January 2019 is “ecitizen”. (Yea, I know) People tend to visit google.com, ntsa.go.ke, kra.go.ke, youtube.com and yahoo.com immediately before visiting this website.

There are 222 other websites linking back into ecitizen.go.ke.

Contacts for ecitizen.go.ke – Government of Kenya:

Head Office: Online
Customer Care Tel Number: +254 709 480 000
Email: support@ecitizen.go.ke
Website with Official Contacts

More insights? Watch this: Most Downloaded Apps in Kenya

Glossary – More of Context than Definition and Meaning:

• Search Engine Friendly: The most optimised website on the Top 10 List is tuko.co.ke. Making a website SEO friendly means that search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database too make it available for users who search for it.
• Local Website Rank: The highest local ranking website in Kenya is standardmedia.co.ke Because ranking is different from one city to another, local rank in this case refers to the ranking of the said websites as seen in a specific location. In this case, Kenya.
• Global Website Rank: This one it is standardmedia.co.ke. This is the ranking of a website in comparison to all other websites in the world. It calculates the number of monthly unique visitors together with the number of page views across desktop and mobile traffic.
• Search Referrals: tuko.co.ke is aslo the site with the largest percentage of search engine traffic at 39.70 %. This refers to the percentage of people who access your site after searching for a certain keyword.
• Page Views: This will be ecitizen.go.ke. Page views are instances of an Internet user visiting a particular page on a website. They are recorded using cookies based on how many clicks and pages a user navigates to in a website.
• Average Time: Since it is mostly related to page views, ecitizen.go.ke takes this one too. It refers to an average of the time spent by all visitors on a website each day. It is also calculated in minutes by cookies and clicks made by the visitors on the website.
• Back links: At 7,866 standardmedia.co.ke takes lead. (I must say they look abnormally too high considering the next site has almost half that number.) In search engine optimisation terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. Also called an Inbound Link, these links are important in determining the popularity (or importance) of your Web site.

So, What’s the Conclusion about Most Visited Websites in Kenya?

Looking at this data, you can clearly see how powerfully positioned media is in Kenya. This power, unchecked and moderated is what develops into propaganda, gutter press and Fake News.

They are literary controlling the narrative and deciding our future, present and even past! All that can change now. A great example is seen in this article that explores the Manipulation seen in the very Founding of Kenya as a Country. It exposes just how clueless we could be about our History even in this age of information.