Same Same Media is a creative agency and production company founded by Ryan Fouss, with Jesse Seidman as co-founder. The company works across creative strategy, branding, production, influencer marketing, digital and social content, and live events and experiences. Its public portfolio includes work for Celsius Energy Drink, Supercell Games, InterContinental Hotels Group, Coinbase and Harvard Business School.
The company’s defining approach is to combine strategy with production rather than treating content creation as a standalone service. Same Same says it develops documentary-style and branded content around a client’s audience, objectives and messaging, then handles elements ranging from pre-production and filming to post-production, influencer coordination and live experiences.
What does Same Same Media do?
Same Same Media describes itself as a creative partner built around storytelling and audience engagement.
Its core services are:
- Creative strategy
- Branding
- Production
- Digital and social content
- Influencer marketing
- Live events and experiences
- Branded content
The company says its process starts with discovery and research into the client’s brand, audience and objectives. It then moves through strategic development, branding where required, pre-production, creative production and post-production before delivery and performance review.
That makes Same Same broader than a conventional video-production company. It can become involved before a production brief has been finalized, helping shape the strategy and creative direction behind the content.
Who founded Same Same Media?
Ryan Fouss is the founder of Same Same Media, while Jesse Seidman is its co-founder. Same Same’s current website identifies Fouss as a former National Geographic Studios professional and Seidman as a former Vice News professional.
The company’s description of its founders emphasizes their background in documentary production and branded campaigns. Same Same says the founders bring experience producing Emmy-winning documentaries and Promax-awarded campaigns.
Fouss’ own professional portfolio provides additional context. It lists projects including Free Solo, Hostile Planet, Earth Moods, The Fall of Osama bin Laden, Legal Marijuana in America and a Disney Wish video series among his previous work.
Seidman’s previous experience at Vice News provides a complementary background in news and documentary production.
How does Same Same Media’s creative process work?
The company’s process is deliberately integrated.
1. Discovery and research
Same Same says it begins by examining the client’s brand, audience and objectives, alongside relevant market opportunities and challenges.
2. Strategy and creative development
The company then works with clients to establish goals, messaging, positioning and creative direction. It says it also identifies KPIs that can later be used to evaluate performance.
3. Pre-production
This can involve concepts, scripts and storyboards as well as talent sourcing, location scouting and logistical planning.
4. Production and post-production
Same Same’s production services include on-site direction, crew and talent management, editing, motion graphics, animation, sound design, color grading and delivery for digital, social or broadcast platforms.
5. Review and implementation
The company says it incorporates client feedback, delivers platform-appropriate assets and can subsequently evaluate outcomes against agreed KPIs.
The result is a model in which the same creative operation can potentially take a project from an initial audience insight through to finished content and campaign execution.
What is Same Same Media’s approach to branded content?
Branded content is one of the clearest expressions of the company’s positioning.
Same Same says it combines storytelling and strategy, producing everything from editorial video to longer-form content. It describes its broader approach as “documentary-style content” designed around a brand’s audience and objectives.
That is consistent with the founders’ production backgrounds.
Rather than limiting branded work to conventional advertising, the model allows Same Same to use documentary techniques, creator partnerships, animation, social content and live experiences depending on the project.
The practical value of that approach depends on the campaign. The company’s public materials establish the services it provides, but they do not independently demonstrate that this model performs better than competing agency or production structures in every situation.
Influencer marketing is another major service
Same Same also works with influencers as part of its production model.
The company says it maintains relationships with influencer-management companies and uses those relationships to connect brands with relevant talent. Its service includes campaign development, content production, coordination and post-campaign analytics.
This means influencer marketing is treated as a creative-production discipline rather than simply a way of purchasing access to an existing audience.
That distinction becomes particularly important when the influencer’s own voice and format need to coexist with a brand’s campaign objectives.
Notable Same Same Media projects
Same Same’s public portfolio provides several examples of how its services are applied across different industries.
| Client or project | Publicly identified Same Same Media work |
|---|---|
| Celsius Energy Drink | Influencer marketing and production |
| Supercell Games | Influencer marketing and production |
| InterContinental Hotels Group | Production |
| Coinbase | Live events and production |
| Harvard Business School — Business in Global Society | Creative strategy, branding and production |
These projects demonstrate that the company is not focused on one particular industry. Its published work spans consumer products, gaming, hospitality, financial technology and higher education.
Supercell and Hay Day
One of the more detailed case studies is Hay Day’s 12th Birthday Influencer Campaign, involving Supercell Games, WeHype and creator Me And This Lemonade.
Same Same reports 18.7 million TikTok views for the campaign. That figure is reported by Same Same itself, so it should be treated as a company-reported campaign metric rather than an independently audited performance measurement.
The project illustrates the company’s combination of influencer relationships and production capabilities.
Celsius Energy Drink
Same Same lists Celsius Energy Drink under influencer marketing and production. Its public portfolio identifies the work as involving extreme-sports athlete Carol Chafauzer.
The project also involved several members of the company’s creative team, including Fouss as director, according to a post from Same Same.
Harvard Business School
Another example is the company’s work for Harvard Business School’s Institute for Business in Global Society.
Fouss described the project as an animated video series produced by Same Same Media, with Jesse Seidman and Fouss credited as producers. The first episode featured University of Toronto professor Sarah Kaplan discussing gender diversity and “Gender Analytics.”
This project demonstrates a different side of the company’s capabilities: educational and institutional storytelling rather than an influencer-led consumer campaign.
Who is on the Same Same Media team?
Same Same’s current website identifies four members of its core team:
- Ryan Fouss — Founder
- Jesse Seidman — Co-founder, Emmy winner
- Marissa Rubenstein — VP, Live Events and Experiences
- Brittany Hedl — Post-Production Lead, Emmy winner
The company says the core team is supported by a global network of producers, strategists, event planners, shooters, editors and designers.
That network-based structure fits the company’s range of work. A creator campaign, documentary-style production, corporate event and animated series can require substantially different combinations of people and technical capabilities.
Why Same Same Media’s model is notable
The company’s positioning sits between several traditional categories.
A production company typically focuses on execution. A creative agency may concentrate more heavily on strategy and campaign development. An influencer agency may specialize in talent and audience relationships.
Same Same Media combines elements of all three.
Its stated process connects audience research and creative strategy with branding, production, influencer partnerships and live experiences.
That can give clients continuity from the initial idea through to execution. It also means the company is taking responsibility for a wider range of decisions, making the quality of its strategic and production work important at every stage.
What Same Same Media’s portfolio shows
The most useful way to understand Same Same Media is not as a company that makes one particular kind of content.
Its public work shows a flexible creative-production model that can incorporate influencers, documentary-style storytelling, animation, branding, social content and live events depending on what a project requires.
That range also reflects the professional backgrounds of its founders. Fouss’ National Geographic experience and Seidman’s Vice News background give the company a foundation in documentary and editorial production, which it now applies to commercial and institutional clients.
For readers trying to understand the company, that is arguably more informative than any single campaign: Same Same Media is building an integrated creative operation around strategy, storytelling and production, with the flexibility to assemble different teams and formats around each client’s needs.
The company’s future development will ultimately be clearer through the projects it releases, the clients it adds and the measurable results it publishes. For now, its portfolio provides evidence of a company moving across the boundaries between creative agency, production studio and influencer-marketing partner.